By Giorgio is located in the famous and iconic Lots Road, Chelsea; the place to come for any art lover.
Discreetly situated away from the bustle of the street, in a peaceful and tranquil courtyard, our salon provides a personal and friendly atmosphere combined with experience and understanding to ensure you feel comfortable and relaxed whilst achieving your hair goals.
Founded in 2021 during a pandemic, our director, Giorgio, discovered the perfect location to fulfil his dream and create a salon space of his own. Giorgio is excited to welcome new clients and his long list of loyal clientele to an environment of passion, positivity and fun!
We trust you will enjoy your experience at By Giorgio as we endeavour to exceed expectations and redefine each guest’s hair, with a caring and thoughtful approach.
We care not only for the art of creating beautiful hair but also for the world we live in. At By Giorgio we have partnered with professional and eco conscious brand Aveda, so we are able to use sustainable products to create luxurious hair.
With a mission of care and sustainability at heart, Aveda colour and hair care products are vegan, cruelty free and plant infused with no compromise on performance.
We aim to promote this philosophy throughout our salon, using biodegradable equipment, employing a paper free enviroment and recycling the majority of salon waste.